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Why is it Important to Buy Before January 1st?

By Angela Altomare March 26, 2019

As salespeople, we understand how annual budgets go. Some of you track the fiscal year, and your budget recycles in March. Some of you follow a year that ends in October. But the commanding majority of budgets are simply January through December. Whitaker Brothers leverages the incredible volume of equipment that we sell for better pricing from our manufacturers. When we sell thousands of pieces of equipment per month, and the next closest competition is only in the hundreds, we get prices that nobody else has access to. We pass those lower costs directly to you. However manufacturers do have to raise their prices at some point! Cost of materials, labor, and inflation all slowly push prices higher from year to year. We generally see price increases in the 2%-15% range. Very rarely will a manufacturer hold their prices in place from one year to the next. The commanding majority of manufacturers choose to shuffle their pricing on January 1st. Avoiding a price increase certainly doesn't feel like saving money, I know. But if your budget recycles in January then it would be extremely beneficial for you to start your shopping in December. Keep that in mind as you consider office equipment purchases in the new year.  


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